Harm Ohlmeyer

Harm Ohlmeyer serves as Chief Financial Officer and Member of the Executive Board at Adidas AG, one of the world's leading sporting goods companies. Born in Hoya, Germany in 1968, Ohlmeyer has dedicated over 25 years of his career to Adidas, demonstrating exceptional expertise in finance, digital transformation, and strategic leadership. Since joining Adidas in 1998, he has consistently driven innovation and growth across multiple divisions, becoming a key architect of the company's digital revolution. His most notable achievement was leading Adidas' e-commerce transformation, where he successfully scaled the company's digital sales from €50 million to €1 billion, fundamentally reshaping how the sporting goods giant engages with consumers worldwide. As CFO since May 2017, Ohlmeyer oversees all financial operations for the multi-billion euro organization, managing investor relations, capital allocation, and strategic financial planning. His leadership extends beyond traditional CFO responsibilities, having served as interim CEO from November to December 2022, and taking on additional roles as Labor Director in 2023 and Supply Chain and Tech responsibility in 2024. Ohlmeyer's strategic vision has been instrumental in Adidas' 'Creating the New' strategy, building integrated omnichannel sales approaches that have positioned the company for sustained growth in the digital age. His extensive international experience, from leading TaylorMade-adidas Golf operations in California to managing global sales for both Adidas and Reebok brands, brings invaluable global perspective to his executive leadership. Under his financial stewardship, Adidas has maintained strong market position while navigating complex global challenges, demonstrating his ability to balance operational excellence with strategic transformation in the rapidly evolving sporting goods industry.