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Astrid Hermann

CFO
Company Name
Romanian
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Biography

Astrid Hermann serves as Chief Financial Officer and Executive Board Member of Beiersdorf AG since January 2021, bringing over two decades of international finance leadership experience from the consumer goods industry. Born in Blaj, Romania, in 1973, Hermann has established herself as a transformational finance executive, driving strategic initiatives across digitalization, sustainability, and internationalization at the German multinational consumer products company behind iconic brands like NIVEA and Eucerin. Her appointment marked a pivotal moment for Beiersdorf's financial leadership as the company pursues its strategic focus on sustainable skincare and global expansion. Hermann's extensive background spans financial planning, business analysis, and strategic finance across multiple international markets, with particular expertise in North American operations. During her tenure as CFO, Beiersdorf has achieved record-breaking financial performance, with the company sustaining excellent growth and generating record sales in 2024 under her financial stewardship. Her international perspective, gained through leadership roles in Germany, the United Kingdom, Switzerland, and the United States, provides Beiersdorf with crucial insights for navigating complex global markets. Hermann is also recognized for her commitment to diversity and inclusion in finance, actively mentoring the next generation of female leaders through initiatives like the Female CFO Network Podcast series. Beyond her role at Beiersdorf, she serves as an independent Board Member of Stora Enso OYJ and chairs the Financial and Audit Committee, demonstrating her expertise in corporate governance and financial oversight across industries.

Career History

Chief Financial Officer & Executive Board Member

Dec 2020Present
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Key Responsibilities:
Overall financial strategy and leadership for global consumer products companyP&L responsibility for €8+ billion revenue organization with presence in over 150 countriesLeading digital transformation initiatives and sustainable business developmentOversight of financial planning, investor relations, and risk managementStrategic guidance for international market expansion and brand portfolio optimization

Vice President Finance North America

Dec 2017Nov 2020
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Key Responsibilities:
Regional financial leadership for North American operationsStrategic financial planning and business analysis for largest regional marketFinancial oversight of major consumer brands and product portfoliosCross-functional collaboration with marketing, operations, and sales teams

Associate Finance Director

Dec 2007Dec 2017
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Key Responsibilities:
Senior financial management across multiple international marketsStrategic finance leadership in Germany, UK, Switzerland, and US operationsFinancial planning, analysis, and reporting for global consumer brandsBusiness partnership with regional management teams

Finance Manager

Dec 2005Dec 2007
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Key Responsibilities:
Financial management for Swiss operationsBusiness analysis and strategic financial planningFinancial reporting and compliance oversight

Finance Manager

Dec 2003Dec 2005
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Key Responsibilities:
Financial management and analysis for corporate headquarters operationsStrategic finance support for global business initiativesFinancial modeling and forecasting

Sales Finance Manager

Dec 1999Dec 2003
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Key Responsibilities:
Financial analysis and support for sales operationsBusiness analysis and performance managementFinancial planning and budgeting processes
Contact Information

Nationality

Romanian

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Education

Master of Business Administration from New York University Stern School of Business

Global Leadership 2030 Executive Program at The Tuck School of Business at Dartmouth (2013-2014)

Bachelor's Degree in Business (B.Sc. Business)

Current Position

CFO

Company Name

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