The Clorox Company

The Clorox Company is an American multinational manufacturer and marketer of consumer and professional products founded in 1913 as the Electro-Alkaline Company in Oakland, California. The company's mission is to 'champion people to be well and thrive every single day' through its diverse portfolio of trusted household and wellness brands. Originally established as a liquid bleach factory by five investors who each contributed $100, Clorox has evolved from a single-product bleach manufacturer into a Fortune 500 consumer goods company with approximately 8,000 employees worldwide and annual net sales of $7.1 billion in fiscal 2024. The company operates through three primary business segments: Home & Professional Care featuring Clorox and CloroxPro cleaning products and Pine-Sol; Around the Home including Fresh Step cat litter, Glad bags and wraps, and Hidden Valley Ranch dressings; and Wellness encompassing Brita water filtration and Burt's Bees natural personal care products. Clorox's comprehensive brand portfolio can be found in about nine out of ten U.S. homes and includes Kingsford charcoal, Liquid-Plumr drain cleaners, Rainbow Light supplements, and international brands such as Ajudin, Clorinda, Chux, and Poett. The company trades on the New York Stock Exchange under ticker symbol CLX with a market capitalization of approximately $15 billion and has been ranked on Fortune's 500 list since 2000, reaching #474 in 2020. Clorox has established itself as an ESG leader, ranking #1 on Barron's 100 Most Sustainable Companies list for two consecutive years and being named among America's Climate Leaders by USA TODAY. The company's IGNITE strategy integrates environmental, social, and governance goals across three pillars: Healthy Lives, Clean World, and Thriving Communities, with commitments including 100% renewable electricity for North American operations and reducing virgin plastic use by 50% by 2030. Major acquisitions have shaped Clorox's growth trajectory, including the transformative 1999 acquisition of First Brands that doubled company size, the 2007 purchase of Burt's Bees, and the 2018 acquisition of Nutranext for $700 million.