Puma SE

Hugo Boss AG is a German luxury fashion company founded in 1924 by Hugo Ferdinand Boss in Metzingen, Baden-Württemberg. Initially established as a clothing manufacturer producing general-purpose apparel including shirts, jackets, work clothing, and sportswear, the company has evolved into one of the world's leading luxury fashion houses. After overcoming financial difficulties and bankruptcy in 1931, Hugo Boss rebuilt itself under the leadership of Eugen Holy, who married Boss's daughter and transformed the company into a premier suit manufacturer in the 1950s. The company expanded significantly in the 1990s by introducing women's wear in 1998 and developing a comprehensive lifestyle product range including fragrances, accessories, and luxury goods. Today, Hugo Boss operates through a sophisticated two-brand strategy: BOSS, which offers modern and elegant business wear, casual outfits, and athleisure wear for sophisticated professionals, and HUGO, which focuses on progressive design and contemporary fashion trends for a younger demographic. The company achieved record sales of €4.31 billion in 2024, representing a 3% increase from the previous year, and operates 1,532 retail points of sale worldwide across more than 120 countries. Hugo Boss is renowned for its clean lines, architectural precision, and understated elegance, establishing itself as a leader in sophisticated minimalism rather than relying on flamboyant designs. The company continues to invest heavily in expansion, including a significant renovation of its Metzingen headquarters and a new distribution center in Filderstadt, both scheduled for completion by 2026. As Hugo Boss celebrates its 100th anniversary in 2024, it remains committed to quality craftsmanship and sophisticated design while adapting to contemporary fashion trends and global market demands.