Pandora A/S

Pandora A/S is the world's largest jewelry brand, founded in 1982 by Danish goldsmith Per Enevoldsen and his wife Winnie in Copenhagen, Denmark. Initially established as a wholesale jewelry importing business, the company transformed into a global jewelry powerhouse through strategic evolution and vertical integration. Headquartered in Copenhagen, Pandora operates a vertically integrated business model encompassing in-house design, production, global marketing, and direct distribution. The company employs over 33,000 people worldwide and sold 107 million jewelry pieces in 2023, equivalent to approximately 3 pieces per second. Pandora's comprehensive product portfolio includes bracelets, charms, earrings, necklaces, pendants, gift sets, and rings, crafted in silver, gold, and featuring lab-created diamonds. The company's cornerstone product remains the collectible charm bracelet, introduced in Denmark in 2000, which catalyzed its global expansion. Pandora jewelry is available in more than 100 countries across six continents through over 6,700 points of sale, including approximately 2,600 concept stores. In 2023, the company generated revenues of DKK 28.136 billion (approximately €3.8 billion), representing growth from DKK 26.463 billion in 2022, with net income of DKK 4.740 billion. Listed on NASDAQ OMX Copenhagen Stock Exchange since 2010, Pandora is a component of the OMX Copenhagen 20 index with a market capitalization exceeding $12.8 billion. The company's manufacturing operations are primarily based in Thailand, including facilities at Gemopolis and Lamphun, supporting its global distribution network. Pandora's brand purpose centers on 'giving a voice to people's loves,' emphasizing unique, personalized jewelry design that enables individual expression. The company's strategic focus on craftsmanship, accessibility, and personalization has positioned it as the leading affordable luxury jewelry brand globally, with significant market presence across North America, Europe, and Asia-Pacific regions.