BMW France

BMW France is the French subsidiary of BMW Group, the renowned German luxury automotive manufacturer, established in 1973 as the company's first international sales subsidiary outside Germany. Headquartered in Montigny-le-Bretonneux, Île-de-France, BMW France operates from a modern 16,000 square meter facility known as 'L'Hélice' that houses both BMW France and BMW Finance operations, along with the long-term rental company Alphabet. The company represents a significant milestone in BMW's international expansion strategy, marking the beginning of BMW's transformation from a domestic German manufacturer to a global luxury automotive leader. BMW France manages the distribution and marketing of BMW's complete range of premium vehicles including luxury sedans, sports cars, SUVs, and electric vehicles across the French market. The subsidiary operates through an extensive dealer network throughout France and maintains additional operational facilities including a spare parts and accessories center in Strasbourg, Bas-Rhin, and a training center in Tigery. With approximately 400 employees involved in sales, customer service, marketing, network development, quality assurance, finance, and information technology, BMW France has established itself as a key player in the French luxury automotive market. The company has demonstrated strong growth trajectory with 2023 sales reaching approximately 59,600 units, representing a remarkable 31% increase compared to the previous year. BMW France's success reflects the brand's strong positioning in the competitive French luxury car market, where German premium brands maintain dominance alongside Mercedes-Benz and Audi. The subsidiary benefits from BMW Group's global reputation for engineering excellence, innovative technology, and the 'Ultimate Driving Machine' philosophy that combines luxury with performance. BMW France plays a crucial role in advancing BMW's electrification strategy in France, promoting the company's expanding range of electric and hybrid vehicles as part of the broader European transition to sustainable mobility solutions.